AMD have today announced that they will be bringing out a standard for excellence on gaming machines.  Any machine that meets this standard will be allowed to display a sticker noting that it is either at gaming, or pro gaming level.

This seems to be a specific stab at Intel when they announced an integrated graphics/processor chip, something that could increase PC Performance but may damage competition.

Nvidia recently slammed Intel for the move in an interview with their CEO, and it now seems like AMD (Owners of ATI) are also readying to defend themselves against Intel’s latest stab at controlling both markets.

The ‘AMD Game’ certifacte will be in two levels for two standards of quality, these are

AMD Game! - Minimum requirements are an AMD Athlon 5600+ X2 processor, ATI Radeon HD 3650 graphics, and an AMD 770 chipset or Nvidia nForce 500 series chipset.

AMD Game Ultra - Minimum requirements are a Phenom X4 9650 processor, ATI Radeon HD 3870 graphics, and an AMD 770 chipset.

Such specific marketing that excludes Intel products will be a clear move against the manufacturer.  Already several major Gaming PC makers have aligned to the standard, this includes Alienware, a huge name in the PC gaming market.