NBC is going to sell their TV shows on Amazon Unbox after ending the smae agreement with Apple. hey were first selling the videos for download at Apple iTunes but now they think that last week it would stop selling “Law & Order” and other shows on California-based Apple’s iTunes after the companies failed to agree on prices. Apple claimed NBC wanted to double its wholesale prices. The network said it sought pricing flexibility and packaging options.

Amazon is somebody who understands the wholesale-retail relationships and understands the need for wholesalers to price their content flexibly,” Jean-Briac Perrette, president of NBC Universal Digital Distribution, said in an interview.