Looks like Ford’s pricing the Sync extensible automotive media platform right in line with most other DAP / Bluetooth integration solutions: Dearborn announced today that the system will be a $395 option on new Focus, Edge, and Lincoln MKX vehicles starting this fall. Ford also said that Sync will be coming to nine other vehicles by 2008, but honestly, we’re not going to be satisfied on the carputer tip until we get Turbo Boost and a sweeping red scanner light.